From the monthly archives:

December 2009

How to create an online sales process for your products

December 18, 2009

Following on in this series of posts about the steps I’m taking to market one of my online programs I thought I’d take you through the work I did on the website that I’m using as a case study, From Anxious to Happy.
The first thing I’d say about marketing a product online however is, just [...]

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Marketing your own products: setting up a website that sells

December 16, 2009

In a recent post, I wrote about the different steps I am using in a marketing plan to promote my self-published book, Anxious but Happy.  The ‘key’ to all this effort is the website, since this is the sales page – or sales ‘person’ – that is working day and night to connect with people [...]

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Marketing your own book

December 12, 2009

In march 2008 I visited a friend in Rome and over dinner we were talking about how we’d both had panic attacks and anxiety at various times in our lives.  I hadn’t experienced these in years though and as a health professional I’d been thinking about writing a book on anxiety – what it is [...]

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